Fashion is an area of design that has been the most difficult to understand, though I enjoy looking at fashion campaigns and how fashion is marketed Continue reading
Category Archives: Corporate Identity
Delta Ad
Reply
I was immediately impressed with this Ad when I saw it for the first time several weeks ago in the back of a popular magazine. I just enjoy it’s aesthetics so much, but above that, I appreciate the beautiful black and white photography in contrast to the strokes of color and intelligent layout. I also like the mood as it evokes a sense of 1960s nostalgia, which I’ve been noticiging for sometime in other forms of advertising these days.
Sin duda alguna, este anuncio es uno de los que mas me ha impresionado en los ultimos meses. Me gusta por su dinamismo y el ambiente que ejerce entre la foto a blanco y el contraste con la ejecusion dinamica que existe entre los elementos tipograficos. Es curioso, pero a medida que más atencion le doy a las grades campañas publicitarias, más descubro que existe una direccion hacia una estetica de tipo nostálgico que de alguna forma u otra me transporta a los inicios de los años 60.
Soothing Graphics
Here’s a quick selection from Relaxing Graphics (…), a publication from Pie books cataloging some really innovative samples of Food and Beauty Packaging, Home Furnishings and Logo Design produced over the past few years. With this book, we learn how brands position themselves as environmental friendly and trust worthy. For instance, the food and beverage industry makes more emphasis on Safety through warm, neutral tones. (as shown above). Cosmetics and Fashion products, along with Home Appliances, have transformed the idea of luxury where humans are shown comfortably interconnected with nature.
Proventil HFA : Cool Pharmaceutical Design
A couple of days ago a nurse gave me this trial medication, being who I am I couldn’t help noticing the nice packaging design and I even mentioned it to her. Obviously, she just smiled and changed the subject. Being a graphic designer I’m quite used to it by now, anyway, I just liked how this package reminds me of classical graphic design styles and the absence of white, which has always been so common in pharmaceutical design. The pallet combination based on secondary colors and the linear components makes the box look warm and inviting, things that are always welcome when it comes to medicine!
Anyone Cares for Hot Cocoa…Posters?
Check out this eye catching set of posters designed to promote Perugina, a century old dark cocoa Italian brand owned by Nestle. I spotted theses posters in the current Graphis’ Poster Annual, a great source of inspiration and eye candy. I really like the execution of the gradient values in contrast to the earthly palette; compared to other posters I have seen recently, these concepts stand out a great deal as they do not relay on common trends but rather bring us back to a time when advertisement was heavily influenced by modern art. The creative professionals behind this work succeeded in communicating longevity and sophistication, key elements to target their consumers awareness.
Target Does it Again
I’m a big fan of Target’s advertisement, I find it amazing how each campaign never gets repeated, and yet, somehow it never fails to be identifiable as Target. There have been times when I have been able to spot their commercials way before their logo comes up at the end; that, to me, is corporate identity at its best. I’ve spotted this ad in Men’s Health Just as I was waiting at the register line, obviously, the fact I scanned it and posted it here is proof that I bought the darn magazine just because of this ad. I really dig the photographic treatment, it’s so refreshing to have our eyes finally taking a break from silhouettes that the Ipod made so popular a few years ago and eventually has become a cliché. I realize that the color overlaid is nothing new, but the great thing here is the sense of energy expressed through color, also, those dotted lines at the bottom gives the ad a very elegant look and yet, stresses the feeling of motion and excitement associated with sports clothing.
The AT&T Logo
In case you are one of many Iphone junkies I know, I ask to be excused for not noticing the “new” AT&T logo just until now. I can’t believe I just noticed its new transparent spiral as I was driving on a busy intersection and turned my attention toward the AT&T store! (Better late than never I suppose!) by the way, I like this version of the logo, I particularly like how the broader strokes come from the opposite direction that older versions have, coming to think about it sort of says that its indeed the same identity but looked at it from a different angle. Want to know what other creative professionals think about it? here’s a really interesting article from Creative Pro.com
Refreshed Logos:
How Long Will Their
Freshness Endure?
Online Source: nytimes.com: Warmer, Fuzzier: The Refreshed Logo
As I was reading the printed edition of The New York Times over the weekend, I came across with a very interesting article on corporate identity; the article basically talks about new trends on logo design and the reasons that may have pushed companies to refresh them. To read the article, simply click on the source link above, once there, you’d also see a really cool animation showing the elements each logo shares with one another. Personally, I think that as the average consumer has tighten up his belt due to the low economy, and there’s much more concern about the environment along with other social issues, some major companies have chosen to polish their brands in order to project a much friendlier, and accessible attitude, so that consumers feel more confident to buy their stuff. Though some of these designs are indeed quite pleasing to the eye, I cannot help to be a little cynical and anticipate a major overflow of happy looking logos, I just hope that the great majority will not have warm colored flourishes on top, or placed on the side for that matter…