Sometimes when I’m out in the world and come across with an interesting piece of advertisement or whenever I find myself flipping through the pages of a magazine, I can’t help taking my time to look closely and absorb as much as I can. Soon after trying to figure out how it was done and giving myself the challenge to emulate whatever I liked about it, I can’t help wondering who did it. I actually think it would be great to see the name of the creative director printed somewhere just so that the world knows who worked on it, in the same fashion artists like Michelangelo or Vincent Van Gogh would do to show their pride for their work well done. Looking at the work of Fabien Baron has taught me that being obedient and having a clear direction will inevitably reflect on the quality of one’s work, just as it’s seen on some of his now iconic works.