I was fascinated when I first saw this commercial, how cool and original! It’s so common to see car commercials riding around in an empty city, speeding over a racing track etc… that it loses the effect and the message gets lost. In this day and age, when society has become so much more concerned with global warming and the economy, marketers are working really hard to make emphasis on the human and environment benefits associated with their products. Here, in this case, we see the equivalent to small car leads to less gas consumption, and as result, we get happy people and happy nature.