Apple Ads, Less is More


As I was scavenging for content, I came across with a cool post on webxpedition18.com featuring some ads Apple have published over the years. Sure, some are just plain hidious, but some, specially the later ones, are quite pleasing to the eye; but above all, a gasp of fresh air to the brain. Continue reading

Vulnerable, Yet Strong

Ringo Starr, "Y Not" album Cover
I love it when a design solution seems too obvious but then it isn’t. Take a look at this album’s title for instance, the phrase “Y Not” seems vulnerable and small, and yet it demands our complete attention by being in complete power, all thanks to the surrounding negative space framing it! …A clear sample that shows how bigger is not always better.

Paul Outerbridge:Color Innovation

Paul OuterBridge, American PhotographerPaul OuterBridge, American PhotographerPaul OuterBridge, American Photographer

Paul Outerbridge, American Photographer

Paul Outerbridge, American Photographer

Paul Outerbridge, American Photographer

Paul Outerbridge, American Photographer

Paul Outerbridge started in photography later in life, but nonetheless, he became an accomplished photographer who mastered the ever complex tricolor carbon printing process. His abilities with the view finder were so strong that Vanity Fair published two of his photographs prior to his graduation from The Clarence H. White School of Photography. As a student, Paul Outerbridge was heavily influenced by art, both classical and modern. Always with a meticulous approach to photography, Outerbridge used to sketch his ideas before arranging objects or models in the studio. He was a photographer very sensitive to design fundamentals, which allowed him to explore his ideas similar to a modernist painter.
Outerbridge made a strong influence on the advertising industry of late 20s and 30s as he focused on the still life, the nude and stage photography. He worked for very well-known agencies and magazines of the time; while in Paris, he revitalized his bohemian life style and became a close friend to Man Ray, a Dadaist photographer who influenced his later work. Outerbridge was also well acquainted with Marcel Ducamp, a leading figure in modern art.
With the invention of kodachrome transparencies, Outerbridge saw his career as an active photographer suffer. He wrote several articles for photographic journals and even published a manual on color photography that became a must read for the serious photographer. What follows is a quote from Paul Outerbridge, Command Performance, a book written by Paul Martineau that motivated me to write this post, and is truly a delightful reading.

During the thirties and fourties, Paul Outerbridge was a famous and successful commercial photographer, noted especially for the high quality of his color illustrations, which were done in those years by means of an extremely complex and recalcitrant process called the carbo print. In all the arts, work that is praised when new because of its difficulty is often forgotten once the technical problem has been simplified. Such is the case with most color photography of a century ago, including that of Outerbridge.

Diego & Frida:Variations on a Theme

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I was really impressed with these posters, my favorite being the one in the middle; I really like the duality played by the elements in the composition. The poster on top comes second; is amazing how the typographic treatment is reminiscence to Frida’s fashion style. The fluidity, childlike quality of the third poster is also quite striking. Overall, what I like most about these posters is how a simple message can be delivered in so many aesthetic forms. I found all these concepts in the current volume of Graphis Poster annual, they were done by different designers from around the world to honor Frida and Diego’s retrospective year long exhibition hosted at The Fine Arts National Institute of Mexico.

HP Officejet Pro, Print Ad

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I really like the oblique, 3-d typography on this ad, is somewhat different from similar designs that are so common these days. Here is a good sample of less is more; notice how the typographical subtle execution brings a nice balance to the energetic and colorful elements in the foreground, which competes against the dark negative space of the overall design. It’s always nice to see a job well done, isn’t?