Fashion is an area of design that has been the most difficult to understand, though I enjoy looking at fashion campaigns and how fashion is marketed Continue reading
Tag Archives: Branding
Apple Ads, Less is More
As I was scavenging for content, I came across with a cool post on webxpedition18.com featuring some ads Apple have published over the years. Sure, some are just plain hidious, but some, specially the later ones, are quite pleasing to the eye; but above all, a gasp of fresh air to the brain. Continue reading
Hungry and Foolish
I confess I didn’t care for MAC products until early this year, when I purchased my workstation…
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The Archival Look
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As I looked at the portfolio of commercial photographer Michelangelo DiBatista, I began noticing that advertising photography is currently going through an interesting phase that’s reminiscent of the old, pre-digital days.
Another sample of that archival look,as I call it, can be found in the movie poster I posted above,
I particularly enjoy looking at warm over-toned photography that somehow remind me of old, archival images. To me, they communicate a certain sense of comfort and familiarity; and those are very strong points when it comes to brand promotion.
Al momento de mirar los trabajos que ha realizado Michelangelo DiBatista, me detuve con atención para detallar algunas de las fotos que le ha tomado a varias celebridades y campañas publicitarias, y caí en cuenta de lo común que se ha vuelto el ver imágenes con aspectos añejos, tal cual si hubieran sido archivadas por mucho tiempo… Curiosamente, el afiche de esta película de cine es otro ejemplo; en lo particular, me gusta este tipo de manipulaciones pues comunican familiaridad y añoranza, los cuales son elementos muy potentes a la hora de promover una marca.
Re-branding the US Dollar
I first saw this US dollar design by Dowling Duncan on designboom.com and was immediately impressed with his design for the $5 bill, just because it would be really nice to finally see our ancestors being acknowledged in that kind of way. In the article, he explains the creative process behind his designs:”We wanted a concept behind the imagery so that the image directly relates to the value of each note. we also wanted the notes to be educational, not only for those living in america but visitors as well (…)they are then overprinted with informational graphics or a pattern relating to that particular image.”
Sin duda alguna que entre los varios diseños del dolar Americano que ha elaborado Dowling Duncan, su concepto del billete de $5 dolares es el que mas poderosamente me llama la atención, sobre todo porque me invita a reflexionar sobre lo importante que seria para nuestra generación, el poder finalmente darle a nuestros ancestros indígenas un verdadero reconocimiento por el gran valor que representan en nuestra historia. Al explicar su proceso creativo al re-diseñar cada billete, Duncan explica que su objetivo era que las imágenes se relacionaran directamente con la denominación de cada billete, asimismo, Duncan tenia como propósito que el billete fuera educacional, no solo para quienes vivimos en EEUU, pero también para quienes vienen de visita. Me gusta como cada billete consiste de texto informativo que se relaciona directamente con la imagen a blanco y negro.
christinarosenvinge.com
It’s becoming kind of rare to find a musician’s website that it’s far from being another clone of myspace or facebook. Obviously, this site hasn’t been updated for a while, nonetheless, I really like its branding approach and how it remains fresh and engaging.
Check out www.christinarosenvinge.com
HP Officejet Pro, Print Ad
I really like the oblique, 3-d typography on this ad, is somewhat different from similar designs that are so common these days. Here is a good sample of less is more; notice how the typographical subtle execution brings a nice balance to the energetic and colorful elements in the foreground, which competes against the dark negative space of the overall design. It’s always nice to see a job well done, isn’t?
The New “Total Cereal” Box:
General Mills Learns White Space
Here’s my little gold star for General Mills!
It seems that someone has been busy trying to figure out how to promote Total Cereal these days, I really dig the most recent version of its packaging, its new minimal design definitely communicates a healthy connotation and not the typical “look at me, buy me, eat the whole box in one shot…have a spoon full!” that we so often find in the cereal aisle. This new box says “Enjoy, take your time… bone appétit!”