The Archival Look


As I looked at the portfolio of commercial photographer Michelangelo DiBatista, I began noticing that advertising photography is currently going through an interesting phase that’s reminiscent of the old, pre-digital days.

Another sample of that archival look,as I call it, can be found in the movie poster I posted above,

I particularly enjoy looking at warm over-toned photography that somehow remind me of old, archival images. To me, they communicate a certain sense of comfort and familiarity; and those are very strong points when it comes to brand promotion.

Al momento de mirar los trabajos que ha realizado Michelangelo DiBatista, me detuve con atención para detallar algunas de las fotos que le ha tomado a varias celebridades y campañas publicitarias, y caí en cuenta de lo común que se ha vuelto el ver imágenes con aspectos añejos, tal cual si hubieran sido archivadas por mucho tiempo… Curiosamente, el afiche de esta película de cine es otro ejemplo; en lo particular, me gusta este tipo de manipulaciones pues comunican familiaridad y añoranza, los cuales son elementos muy potentes a la hora de promover una marca.

Dahl-Wolfe

Dah-Wolfe for Harper's Bazaar, 1938

I couldn’t believe my eyes when I first saw this image in the pages of a photography book. Just like how sometimes we find illustrations that resemble photographs, with this picture, we find a photograph that resembles an illustration. I really enjoy the narrative quality and the contrast variety of this photograph taken by Loise Dah-Wolfe . Rather than a camera, it seems as if it was rendered with graphite over Bristol board.

Ruven Afanador | Mil Besos

A short selection from the "Mil Besos" | "1000 Kisses" collection.

Surveying photography is simply one of my greatest indulgences, and I have most recently come across with the work of Ruven Afanador; who is a photographer famous for his fashion portfolio and celebrity portraits. Afanador’s Spanish ethnicity makes a profound influence over his personal work, which can be observed in “Mil Besos / 100 kises,” a wonderful coffee table book that showcases Afanador’s fascination with Flamenco Dancers. Each photograph includes a female character expressing wonderful gestures. What I really enjoy most its how each photograph evokes such a large variety of emotional contrast in crip clear black and white.

Paul Outerbridge:Color Innovation

Paul OuterBridge, American PhotographerPaul OuterBridge, American PhotographerPaul OuterBridge, American Photographer

Paul Outerbridge, American Photographer

Paul Outerbridge, American Photographer

Paul Outerbridge, American Photographer

Paul Outerbridge, American Photographer

Paul Outerbridge started in photography later in life, but nonetheless, he became an accomplished photographer who mastered the ever complex tricolor carbon printing process. His abilities with the view finder were so strong that Vanity Fair published two of his photographs prior to his graduation from The Clarence H. White School of Photography. As a student, Paul Outerbridge was heavily influenced by art, both classical and modern. Always with a meticulous approach to photography, Outerbridge used to sketch his ideas before arranging objects or models in the studio. He was a photographer very sensitive to design fundamentals, which allowed him to explore his ideas similar to a modernist painter.
Outerbridge made a strong influence on the advertising industry of late 20s and 30s as he focused on the still life, the nude and stage photography. He worked for very well-known agencies and magazines of the time; while in Paris, he revitalized his bohemian life style and became a close friend to Man Ray, a Dadaist photographer who influenced his later work. Outerbridge was also well acquainted with Marcel Ducamp, a leading figure in modern art.
With the invention of kodachrome transparencies, Outerbridge saw his career as an active photographer suffer. He wrote several articles for photographic journals and even published a manual on color photography that became a must read for the serious photographer. What follows is a quote from Paul Outerbridge, Command Performance, a book written by Paul Martineau that motivated me to write this post, and is truly a delightful reading.

During the thirties and fourties, Paul Outerbridge was a famous and successful commercial photographer, noted especially for the high quality of his color illustrations, which were done in those years by means of an extremely complex and recalcitrant process called the carbo print. In all the arts, work that is praised when new because of its difficulty is often forgotten once the technical problem has been simplified. Such is the case with most color photography of a century ago, including that of Outerbridge.