Tag Archives: The Beatles

April 4th, International Day for Mine Awareness: Colombian Campaign

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I was instantly hooked with this campaign after one of my Facebook friends posted the above video on her wall. Sure, 97% of the people depicted on it are Colombian celebrities, and there may not be anything unusual or fresh about that, but the connection between that guitar riff in combination to their facial expressions really made a strong impact on me, and when I come to think of the reason why, I realize it’s probably because the way the message is transmitted. It’s always very engaging to see a very serious topic being addressed in a serene; almost friendly, fashion.
remangate.org
The video was a great call to action, it made me want to visit their website and learn more. Once in their website, I continued being impressed with its hybrid layout, and color treatment, but above all, I really enjoyed the experience. On their website, visitors are encouraged to upload their pictures and videos supporting the cause. Visitors can also download avatars they can use to post on their profiles in social media sites; being a Beatles Fan, I couldn’t help downloading one with a very fun version of their Abbey Road Album cover and tweak it my way.

Hernan Restrepo, Beatles Abbey Road, remangate.org

The UN General Assembly has declared April 4th, the International Day for Mine Awareness and Assistance in Mine Action. Events are planned around the world to raise awareness about landmines and progress toward their eradication. - un.org

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Me encanto esta campaña que una amiga en Facebook puso en su muro. Aunque a primera vista quizás no tenga nada inusual (Ya que la practica de ver celebridades en un video de tipo social se ha vuelto recurrente), creo que el merito estético de este vídeo se encuentra en los contrastes de la serenidad que transmite la música con la expresión facial de las personas retratadas en el mismo. Me parece que esta campaña es un buen ejemplo de que cada vez que un tema bastante serio se transmite con una metódica abundante en serenidad, el mensaje puede llegar con excelente proyección e impacto.
Obviamente, el video sirvio de enganche para visitar remangate.org, y saber mas sobre la campaña. Me gusto la estetica del portal; su formato híbrido en contraste con la gama de tonalidades sepia, pero sobretodo, me gusto la experiencia que recibí porque invita al publico a sentirse participativo al ver que pueden subir sus fotos y videos promoviendo la causa.

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Abbey Road Album Cover:
It Was Fourty Years Ago Today

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To continue with the Beatles, I realize most major news agencies are reporting on the 40th anniversary of their Abbey Road photo shoot. Here’s a direct quote from
The Seoul Times describing the creative process. I have also included additional links referring to the magnitude of this event and even an interesting myth surrounding this legendary album cover.

“Paul McCartney has given a sketch to the photographer Iain Macmillan. It shows what appears to be an aerial view of the road and the crossing – a suggestion, using dots, that the four Beatles can be photographed walking symmetrically across the crossing.
As the morning progresses the four Beatles make their way to the recording studios. Recording usually starts at about two in the afternoon- often going into the early morning. The photo shoot will happen earlier. There will be less people on the street, less likelihood of fans disturbing events.
The Beatles have been holed up in the recording studio for weeks . It has been a busy week. They have been working diligently. A quick photo shoot will solve the problem of the album cover, allowing them to enjoy some free time before returning to the studios.
Iain Macmillan is a friend of John Lennon’s and Yoko Ono’s and is a professional photographer who has been pulled quickly into the photo session. He has been responsible for photographing the catalogue to a recent Yoko Ono exhibition.
He arrives with a step ladder, late in the morning, and with some assistance from police, begins to direct the Beatles in a series of six photographs, one that will become the famous album cover.
In a couple of photographs the Beatles walk from both directions and are out of step. Cars turn into frame and there is one photograph of a London bus moving towards the crossing. Paul McCartney removes his shoes for four photographs. The day is getting warmer. In the fifth photograph there is nice symmetry. This will be the photo chosen for the front cover”.

It Was 40 years Ago Today, NY Times

turnmeondeadman.com: Is Paul Dead?

theseoultimes.com: A Simple Walk

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