Vulnerable, Yet Strong

Ringo Starr, "Y Not" album Cover
I love it when a design solution seems too obvious but then it isn’t. Take a look at this album’s title for instance, the phrase “Y Not” seems vulnerable and small, and yet it demands our complete attention by being in complete power, all thanks to the surrounding negative space framing it! …A clear sample that shows how bigger is not always better.

HP Officejet Pro, Print Ad

hp_office_jet_pro_print_ad

I really like the oblique, 3-d typography on this ad, is somewhat different from similar designs that are so common these days. Here is a good sample of less is more; notice how the typographical subtle execution brings a nice balance to the energetic and colorful elements in the foreground, which competes against the dark negative space of the overall design. It’s always nice to see a job well done, isn’t?