I’m a big fan of Target’s advertisement, I find it amazing how each campaign never gets repeated, and yet, somehow it never fails to be identifiable as Target. There have been times when I have been able to spot their commercials way before their logo comes up at the end; that, to me, is corporate identity at its best. I’ve spotted this ad in Men’s Health Just as I was waiting at the register line, obviously, the fact I scanned it and posted it here is proof that I bought the darn magazine just because of this ad. I really dig the photographic treatment, it’s so refreshing to have our eyes finally taking a break from silhouettes that the Ipod made so popular a few years ago and eventually has become a cliché. I realize that the color overlaid is nothing new, but the great thing here is the sense of energy expressed through color, also, those dotted lines at the bottom gives the ad a very elegant look and yet, stresses the feeling of motion and excitement associated with sports clothing.