In case you are one of many Iphone junkies I know, I ask to be excused for not noticing the “new” AT&T logo just until now. I can’t believe I just noticed its new transparent spiral as I was driving on a busy intersection and turned my attention toward the AT&T store! (Better late than never I suppose!) by the way, I like this version of the logo, I particularly like how the broader strokes come from the opposite direction that older versions have, coming to think about it sort of says that its indeed the same identity but looked at it from a different angle. Want to know what other creative professionals think about it? here’s a really interesting article from Creative Pro.com