Sources:

collider.com.au(Click on Design, then Toyota Camry)

When I first saw this Australian ad for Toyota Camry, I couldn’t help noticing the overall effect that typography had on the design. Looking closely at it, I’ve learned that type not always has to be 100% legible or overly dominant in order to be distinctive and elegant. This ad clearly shows how typography can add texture to a design, and ultimately, enhance the power of an image.